Remarketing with Google gives you the opportunity to show advertisements to users who already visit your website.
Do you have a wide array of visitors, but a conversion rate that is not as high as it should? Then it may be a sign that they are looking for information elsewhere as well. To make sure that users remember you when they’re ready to buy, you can make remarketing for them and get them back on the site again, so they make their trade or contact the right place – on your website.
How remarketing works
When a user reaches a subset on your site but does not follow it completely to the door (such as the shopping cart), this user can be added to your remarketing list. With this list, you can later show more ads, as they have already shown interest in the site.
If they have already shown interest once, there is a high probability that they will show interest again.