By Creating automated campaigns that are very similar to the ones on Google Ads, but reach a different type of audience we can take advantage of some unique features and increase visitors, leads or revenue.
Microsoft Ads are a way to expand your reach.
- Lower cost per click (CPCs) on average
- Improved interest-based audience targeting
- Live dashboard for convenient monitoring
Microsoft Search Network
Microsoft is making it easier to reach your target audience with new features that are available through its advertising platform. The acquisition of LinkedIn has given them access not only to demographic information but also interest model data which will allow advertisers the ability to bid higher on audiences they know would be interested in what you have offered! In addition, there’s been some tweaking done for device Os’ targeting-this means we can help get clients more specific than before.